Coca-Cola launches alcohol brand to survive
14 March, 2018
Coca-Cola’s plans to release an alcoholic beverage in Japan in 2018 is a survival strategy according to big data experts.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
