Coca-Cola launches alcohol brand to survive
14 March, 2018
Coca-Cola’s plans to release an alcoholic beverage in Japan in 2018 is a survival strategy according to big data experts.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
